MARDI GRAS

In Collaboration with Kabi Yarwood and Benja Harney

Mardi Gras asked me to art direct their 2011 Campaign. I adapted an original idea from local artist Kabi Yarwood who conceived of the term Say Something. I then designed the campaign based on this call to arms as I thought it was a perfect sentiment for this year. Benja Harney helped me transform the illustration into 3 dimensional paper form. To witness the artwork transform sydney was electric and one of Mardi Gras most successful campaigns to date